Making sure your customers can find your business on-line has never been more important. Search Engine Optimization and site traffic analysis position your company and brand for the best awareness and visibility on the web.

Web Analytics
Any business needs to measure the effectiveness of how they communicate with their customers, and look for ways to improve. Web analytics allows a company to track a range of statistics on how people use their website, how they find it, and at what point the user leaves.

Websites are not static entities. They will develop and grow with your business. So too will the content, structure, and most importantly, the customers that use it. Web analytics is an essential part of identifying growth trends, and spotting potential issues with the site. Using this information, it is possible to monitor a vast range of performance metrics:

  • Effectiveness of capturing and holding visitors
  • How many new potential clients are visiting the site
  • Where site visitors are from, and the topics that interest them
  • How do people find your site, and why they leave
  • What content on the site is the most popular, and why

Raving Mad About offers Google Analytics integration for all our web-based offerings, meaning you can carefully monitor how well your website is doing, and where improvements can be made. We can offer help and training in interpreting the large amounts of data that can be collected, and discuss how best to develop and improve your website for the future. We can also advice how to integrate these sorts of Analytics into your CRM products to provide more effective Marketing Campaigns.

Search Engine Optimization (SEO)
All our sites are designed with search results in mind. We will ensure that the site’s design, structure and code are optimized for search engine success. We can also advise you on writing copy and other techniques that will help your search engine ranking.

Request a call back from one of our experienced business consultants.